Grand Openings, Soft Openings & Ribbon Cuttings
Fully managed grand opening, soft opening, and ribbon-cutting events for new multifamily developments and lease-ups.
What's included
Launch events that fill new communities
Grand Openings
Full grand opening events planned and staffed by Roseway.
Soft Openings
Soft opening events for early lease-up momentum.
Ribbon Cuttings
Ribbon-cutting events coordinated end to end.
Resident Welcome Experiences
Welcome experiences that give new residents a reason to sign the lease.
Entertainment & Launch Events
Entertainment and launch programming to draw prospects to a new community.
Timeline
From pre-opening to the first 90 days
01
Pre-Opening
Roseway plans the launch event and coordinates vendors ahead of opening day.
02
Opening Day
Roseway staffs and runs the grand or soft opening event on-site.
03
First 90 Days
Follow-up programming and reporting to help carry lease-up momentum forward.
Who it's for
Built for developers and new lease-ups
Grand and soft opening events are designed for developers and property teams bringing a new multifamily community to market, across the same full property spectrum Roseway serves — affordable, conventional, luxury, HOA, and senior communities.
FAQ
Frequently asked questions
Who plans a grand opening event for a new apartment community?
Roseway plans, staffs, and runs grand opening, soft opening, and ribbon-cutting events end to end for new multifamily developments.
What happens in the first 90 days of lease-up?
Roseway provides follow-up programming and reporting after opening day to help carry lease-up momentum through the critical first 90 days.
Planning a new community launch?
Get a free 60-second Resident Experience Check, or book a consultation to talk through your launch timeline.
Related reading: Grand Opening Checklist: The First 90 Days